A rejection you don't fully understand
The message cites a guideline, not what to change.
Consulting · App Store review
Get your iOS app through App Review
A rejection costs days, sometimes a launch date. We look at your app the way Apple does, before you submit or right after a rejection, and help you answer in a way that moves the review forward.
Where teams get stuck
The problems we are asked about most often.
Rejected again
A fix went in, and the same answer came back.
Questions about the app itself
Apple doubts the app belongs on the store at all.
Payments held back
Purchases or subscriptions stuck at review.
Privacy questions
Apple wants answers about the data the app handles.
A listing that doesn't pass
The app is ready, but its store page isn't accepted.
What you get
Concrete, written and made for your team to act on.
- A pre-submission audit of your app against Apple's guidelines
- A clear diagnosis of the rejection and what is behind it
- A plan of what to change, written for your team
- Help with your replies to App Review and, when it makes sense, your appeal
- Everything the reviewer needs, prepared before you submit
- Follow-up until the review is closed
How it works
- First conversationYou tell us what you are building, where you are stuck and what success looks like.
- ReviewWe look at your app, your store presence and your plans.
- PlanYou get a written plan your team can act on.
- Follow-upWe stay close while you put it in place, or keep advising every month.
Rejections we help with
- App Store · 4.3Guideline 4.3 – SpamApple considers the app too similar to others on the store.
- App Store · 2.1Guideline 2.1 – App CompletenessOne of the most common App Store rejections.
- App Store · 4.2Guideline 4.2 – Minimum FunctionalityApple doesn't consider the app useful enough on its own.
- App Store · 5.1.1Guideline 5.1.1 – Data Collection and StoragePrivacy rejections, among the most frequent on the App Store.
- App Store · 3.1.1Guideline 3.1.1 – In-App PurchaseRejections over how the app sells digital content.
- App Store · 3.1.2Guideline 3.1.2 – SubscriptionsRejections over auto-renewable subscriptions.
- App Store · 2.3Guideline 2.3 – Accurate MetadataRejections over the store listing rather than the app.
- App Store · 5.1.2Guideline 5.1.2 – Data Use and Sharing (ATT)Rejections over tracking and data sharing.
Ways to work with us
Start with a single call, or keep us close for the whole launch.
Strategy session
A focused call about your app, your store listing or your campaigns, followed by a written summary of what to do next.
Best forOne specific question, or a second opinion.
Launch & review audit
We go through your build, your listings and your launch plan against Apple's and Google's rules and send you a prioritized list of fixes.
Best forTeams about to submit, or just rejected.
Ongoing advisory
A monthly partnership through a launch or a growth push: campaign reviews, release checklists, store review support and regular check-ins.
Best forTeams launching or scaling.
Book a consultation
Tell us about your app and what you need. We reply with a suggested format and the next steps.
Questions
Or write to support@encodeera.co.
Should we appeal or resubmit?
It depends on the case. Deciding that is part of what we do, and it is worth deciding before you answer.
Do you work on apps you didn't build?
Yes. We work with your team on your app, whoever wrote the code.
Can you guarantee approval?
No one outside Apple can. We remove what we can see would block approval and give the reviewer everything they need.
More consulting
- ConsultingGoogle Play & AndroidLaunch, policy compliance, rejections and suspensions for Android apps on Google Play.
- ConsultingApp launchLaunch plans, store readiness, rollout and the metrics that matter in the first weeks.
- ConsultingApp store optimizationStore pages on the App Store and Google Play that get found and get installs.
Contact
Let's talk about your product
An idea, a build in progress, an app waiting for review or a launch coming up: tell us where you are and we'll reply with the next steps.
Or write to support@encodeera.co