What this rejection means
Guideline 5.1.2 covers how personal data is used and shared, including App Tracking Transparency. The message names the guideline, rarely the exact thing that triggered it.
What is at stake
Tracking decisions affect your advertising and measurement directly. A careless fix can leave your campaigns blind; ignoring the rule keeps the app out of the store.
When to talk to us
- The message doesn't make clear what to change
- You resubmitted and got the same answer
- A launch, an update or a campaign is waiting on this
- You're not sure whether to reply, resubmit or appeal
Why it takes more than a quick fix
The right answer touches the app, your advertising and your measurement at once, and all of it has to agree.
How we help
- You send us the caseThe reviewer's message, the app and what changed since the last approved version.
- We find the real causeWe look at your case the way the store does, and find what is really behind it.
- You get a clear planWhat has to change, written for your team, or we work on it with them.
- We help you answerYour reply to the reviewer or your appeal, and follow-up until the review is closed.
Questions
Will fixing this hurt our ad campaigns?
It can, if done carelessly. We look at review and measurement together, so the app is approved and your campaigns can still learn. See paid ads consulting.
Can you guarantee approval?
No one outside Apple and Google can promise how a review will go. What we can do is find the real cause, remove what we can see would block approval and give the reviewer everything they need.
Do you need access to our accounts?
It helps, but it is your choice. We can work from screenshots, exports and a build, or with a limited role you add and remove yourself.