A message that doesn't land
People don't get what the app is for.
Consulting · App marketing
Marketing for apps people actually find
An app competes with millions of others for a few seconds of attention. We bring extensive, hands-on experience in app marketing, and help you decide what to say, where to say it and how to keep saying it, with a plan your team can keep up.
Where teams get stuck
The problems we are asked about most often.
Content without results
Posts go out, installs don't come in.
Videos people skip
Views stop almost as soon as they start.
No word of mouth
People like the app, but don't tell anyone.
Reach you don't control
An audience that can disappear overnight.
What you get
Concrete, written and made for your team to act on.
- Clear positioning for your app
- A content plan your team can keep up
- Short-form video formats made for your app
- Ideas inside the product that bring new users
- A way to measure what works
- Automated content pipelines that publish every day, if you want them
How it works
- First conversationYou tell us what you are building, where you are stuck and what success looks like.
- ReviewWe look at your app, your store presence and your plans.
- PlanYou get a written plan your team can act on.
- Follow-upWe stay close while you put it in place, or keep advising every month.
Ways to work with us
Start with a single call, or keep us close for the whole launch.
Strategy session
A focused call about your app, your store listing or your campaigns, followed by a written summary of what to do next.
Best forOne specific question, or a second opinion.
Launch & review audit
We go through your build, your listings and your launch plan against Apple's and Google's rules and send you a prioritized list of fixes.
Best forTeams about to submit, or just rejected.
Ongoing advisory
A monthly partnership through a launch or a growth push: campaign reviews, release checklists, store review support and regular check-ins.
Best forTeams launching or scaling.
Book a consultation
Tell us about your app and what you need. We reply with a suggested format and the next steps.
Questions
Or write to support@encodeera.co.
Do you create the content for us?
We plan it, brief it and review it with your team. For daily formats, we can also build the pipeline that produces and publishes it.
Is this only for games?
No. Games and consumer apps are where we have the most experience, but the same work applies to most apps sold through the stores.
How do we measure whether it works?
We agree on the numbers that matter for your goals before anything is published, and judge the work by them.
More consulting
- ConsultingPaid ads for appsApp install campaigns on Meta, TikTok and Google Ads, from setup to reporting.
- ConsultingApp store optimizationStore pages on the App Store and Google Play that get found and get installs.
- ConsultingApp launchLaunch plans, store readiness, rollout and the metrics that matter in the first weeks.
Contact
Let's talk about your product
An idea, a build in progress, an app waiting for review or a launch coming up: tell us where you are and we'll reply with the next steps.
Or write to support@encodeera.co