Spend you can't explain
Money goes out, and nobody can say what it brought in.
Consulting · Paid ads for apps
Paid ads that bring installs, not just clicks
App campaigns depend on far more than the ad itself. We have run paid campaigns for our own apps and games, and we set up and review the whole chain on Meta, TikTok and Google Ads, so your budget learns instead of leaking.
Where teams get stuck
The problems we are asked about most often.
Ads rejected or limited
Ads held back, sometimes without a clear reason.
Budget spent, little learned
Money goes out faster than the campaigns improve.
Creatives that don't perform
Ads people scroll straight past.
Reports that don't add up
Every tool tells a different story.
What you get
Concrete, written and made for your team to act on.
- An audit of your ad accounts and tracking
- A campaign and budget plan for each platform
- Creative briefs for your campaigns
- A review of your ads against each platform's policies
- Reporting that connects spend to installs and revenue
- Regular campaign reviews, if you keep us on
How it works
- First conversationYou tell us what you are building, where you are stuck and what success looks like.
- ReviewWe look at your app, your store presence and your plans.
- PlanYou get a written plan your team can act on.
- Follow-upWe stay close while you put it in place, or keep advising every month.
Ways to work with us
Start with a single call, or keep us close for the whole launch.
Strategy session
A focused call about your app, your store listing or your campaigns, followed by a written summary of what to do next.
Best forOne specific question, or a second opinion.
Launch & review audit
We go through your build, your listings and your launch plan against Apple's and Google's rules and send you a prioritized list of fixes.
Best forTeams about to submit, or just rejected.
Ongoing advisory
A monthly partnership through a launch or a growth push: campaign reviews, release checklists, store review support and regular check-ins.
Best forTeams launching or scaling.
Book a consultation
Tell us about your app and what you need. We reply with a suggested format and the next steps.
Questions
Or write to support@encodeera.co.
Which platforms do you work with?
Meta (Facebook and Instagram), TikTok and Google Ads, including app install campaigns.
Do you manage our budget?
We advise and review: your team keeps control of the accounts and the spend. We can also set up the first campaigns with you.
Our app is rated for adults. Can we still advertise?
Often yes, within limits that depend on your case. Working out what applies to your app is part of the audit.
More consulting
- ConsultingApp marketingPositioning, short-form video, social content and growth plans for apps.
- ConsultingApp launchLaunch plans, store readiness, rollout and the metrics that matter in the first weeks.
- ConsultingApp store optimizationStore pages on the App Store and Google Play that get found and get installs.
Contact
Let's talk about your product
An idea, a build in progress, an app waiting for review or a launch coming up: tell us where you are and we'll reply with the next steps.
Or write to support@encodeera.co