A launch date that keeps moving
The release slips again and again.
Consulting · App launch
Launch your app with a plan, not a hope
Most launches are decided before release day. With extensive experience in app launches, we plan yours with you, from the last builds to the first weeks after release.
Where teams get stuck
The problems we are asked about most often.
A store page that doesn't sell
Visitors don't turn into installs.
Launching into silence
Release day comes and nobody notices.
No idea what worked
Numbers come in, but nobody can read them.
A launch day that goes wrong
Problems found by users instead of before release.
What you get
Concrete, written and made for your team to act on.
- A launch plan and timeline, from the final builds to the first weeks
- Positioning and messaging for your audience
- A store readiness review for the App Store and Google Play
- A rollout plan made for your app
- The metrics to watch in the first weeks
- A first campaign plan, paid and organic
How it works
- First conversationYou tell us what you are building, where you are stuck and what success looks like.
- ReviewWe look at your app, your store presence and your plans.
- PlanYou get a written plan your team can act on.
- Follow-upWe stay close while you put it in place, or keep advising every month.
Rejections we help with
- Google PlayClosed testing and production accessThe testing requirement for new personal accounts, before production.
- App Store · 2.1Guideline 2.1 – App CompletenessOne of the most common App Store rejections.
- App Store · 2.3Guideline 2.3 – Accurate MetadataRejections over the store listing rather than the app.
Ways to work with us
Start with a single call, or keep us close for the whole launch.
Strategy session
A focused call about your app, your store listing or your campaigns, followed by a written summary of what to do next.
Best forOne specific question, or a second opinion.
Launch & review audit
We go through your build, your listings and your launch plan against Apple's and Google's rules and send you a prioritized list of fixes.
Best forTeams about to submit, or just rejected.
Ongoing advisory
A monthly partnership through a launch or a growth push: campaign reviews, release checklists, store review support and regular check-ins.
Best forTeams launching or scaling.
Book a consultation
Tell us about your app and what you need. We reply with a suggested format and the next steps.
Questions
Or write to support@encodeera.co.
How early should we start?
As early as you can: some steps before a launch take longer than teams expect. We tell you which ones apply to you.
Do you help after launch day?
Yes. The first weeks are where the plan meets real users. We can stay on with ongoing advisory.
Do you also run the campaigns?
We plan them and review them with your team. See paid ads consulting.
More consulting
- ConsultingApp marketingPositioning, short-form video, social content and growth plans for apps.
- ConsultingPaid ads for appsApp install campaigns on Meta, TikTok and Google Ads, from setup to reporting.
- ConsultingApp store optimizationStore pages on the App Store and Google Play that get found and get installs.
Contact
Let's talk about your product
An idea, a build in progress, an app waiting for review or a launch coming up: tell us where you are and we'll reply with the next steps.
Or write to support@encodeera.co