What this rejection means
The requirement applies to every app where people can create an account, and what you declare about it is checked along with the app. Apps that don't meet it have their updates rejected.
What is at stake
Missing deletion blocks updates until it is in place, and in many markets it is a legal obligation as well as a store rule.
When to talk to us
- The message doesn't make clear what to change
- You resubmitted and got the same answer
- A launch, an update or a campaign is waiting on this
- You're not sure whether to reply, resubmit or appeal
Why it takes more than a quick fix
Deletion touches the app, the back end, the services that hold the data and your legal texts. It has to work end to end and be described the same way everywhere.
How we help
- You send us the caseThe reviewer's message, the app and what changed since the last approved version.
- We find the real causeWe look at your case the way the store does, and find what is really behind it.
- You get a clear planWhat has to change, written for your team, or we work on it with them.
- We help you answerYour reply to the reviewer or your appeal, and follow-up until the review is closed.
Questions
Is Apple's rule the same?
Close, but not the same: Apple has its own requirement under Guideline 5.1.1, and an app on both stores has to satisfy both.
Can you guarantee approval?
No one outside Apple and Google can promise how a review will go. What we can do is find the real cause, remove what we can see would block approval and give the reviewer everything they need.
Do you need access to our accounts?
It helps, but it is your choice. We can work from screenshots, exports and a build, or with a limited role you add and remove yourself.